One Life Club
Voomie, a premium supplement brand designed to support busy brains, came to us with a clear mission: scale profitably without sacrificing the refined, focused identity that sets them apart. With a unique formulation built for mental clarity, sustained energy, and high performance, they had early traction—but their digital experience wasn’t converting at the level needed to support aggressive growth.
They needed more than just a facelift—they needed a full-stack strategy to improve conversion, build SEO authority, and automate key parts of the customer journey.
The Challenge
Voomie was ready to scale—but two major roadblocks were holding them back: a sluggish website and extremely competitive keywords in the nootropics and performance supplement space.
Despite strong investment in paid media and a product that genuinely delivered, the site’s slow load times were killing conversions. Visitors—especially those coming from mobile ads—were bouncing before the page even finished rendering. In a category where trust is built in seconds, every millisecond mattered.
On the organic side, Voomie faced an uphill battle. Competing against established giants in the supplement space meant they had to be strategic, not just loud. Their previous SEO efforts lacked the technical foundation and long-tail targeting needed to gain traction in such a saturated landscape.
The impact?
High bounce rates from slow-loading pages.
Poor Quality Scores and rising ad costs due to poor landing page performance.
Minimal organic visibility, despite creating quality content.
Difficulty building authority in a space where even niche keywords were fiercely competitive.
To turn things around, Voomie needed a fast, conversion-focused site built on a solid SEO and CRO foundation—plus the systems to scale without losing efficiency.
Digital Identity Refresh
Our approach focused on crafting a landing page that aligned perfectly with their paid advertising messaging while elevating their brand presence. We designed a compelling visual hierarchy that highlighted the community's unique value propositions, featuring social proof, member success stories, and clear benefit statements. The design maintained their premium positioning while creating an immediate emotional connection with visiting entrepreneurs. We incorporated sophisticated micro-interactions and smooth scrolling animations to enhance user engagement and guide visitors through the value proposition. The visual language was carefully crafted to appeal to ambitious entrepreneurs, using a combination of aspirational imagery and professional photography of actual community events and members. This authentic representation helped build trust and credibility while giving prospects a genuine glimpse into the community they would be joining. Every design element was chosen to reinforce One Life Club's position as the premier destination for serious entrepreneurs looking to connect and grow.
Development
For Voomie, we built a custom development stack designed to analyze user behavior at scale and feed constant optimization. At the core of this system is our in-house AI—trained on key performance data and built to proactively identify high-leverage opportunities for conversion improvements.
We integrated tracking across all critical touchpoints, including SEO performance, heatmaps, session replays, scroll depth, click behavior, and GA4 events. These datapoints are continuously streamed into our custom large language model (LLM), which interprets patterns and friction points and generates intelligent A/B testing ideas—complete with proposed copy, layout tweaks, and funnel logic improvements.
Instead of relying on manual analysis or guesswork, the AI acts like a full-time CRO strategist, constantly surfacing test suggestions based on real user behavior.
We also optimized the technical stack itself—reducing unnecessary JavaScript, cleaning up render cycles, and ensuring every interaction on-site is fast, smooth, and measurable. The result is a backend that doesn’t just support performance—it actively drives it.
Outcome
The results speak for themselves. By overhauling Voomie’s bloated backend and optimizing for speed, we delivered a significant uplift in conversion rate—driven purely by faster load times and a smoother user experience. Paid traffic that previously bounced due to performance issues is now engaging, converting, and coming back for more.
On the organic front, the impact of our SEO and structural changes is already gaining momentum. Based on current indexing trends and rankings across high-intent keywords, we’re on track to increase organic sales by 120% in Q2 of 2025—positioning Voomie for long-term, cost-efficient growth.
With a high-converting site, performance-focused architecture, and an AI system that continuously feeds the next wave of CRO tests, Voomie now has the digital infrastructure to scale confidently—and profitably.
